Google has been getting better and better at understanding the intent of what is typed by the user. Going far beyond simple web searches, they started figuring out what the information desired was and bringing that directly into the search results.
For example, searching for "current james bond movie" returns you the title of the current James Bond movie (Spectre, as of this writing) rather than simply giving you results that matched that query.
But they have had this for years, and recently have begun expanding their semantic searches to include things beyond simply fetching information, and this has become so ubiquitous that more often than not, you can just type what you're trying to do into Google and it will help you do it.
For example, I wanted to set an alarm on my phone for 5:30 PM today. So I just searched for "Set an alarm for 5:30", and it showed me a confirmation that it understood what I wanted to do. With another tap, the alarm was set.
The thing I like best about this sort of semantic intent recognition is that it works so well so often that I often just try it first without having to explicitly discover that it is supported.
I hope Google will open this up as a part of Android soon so that app developers will be able to provide hooks for semantic intents. For example, if I searched for "zootopia parental guidance", I might like it to offer to open my IMDb app to the Zootopia page, scrolled to the "parental guidance" section so I can learn about whether it's appropriate for my kids.